The Brand Strategy team at Twitter works with the world s top brands and their agencies to develop multi-channel marketing and content solutions. Brand Strategists are senior-level marketers, creative visionaries, and strategic thinkers who create measurably effective solutions that meet client objectives, while leveraging the unique attributes of the Twitter platform and the behaviors of our users.
Brand Strategists work directly with account executives and sales leadership to help drive revenue across a tailored list of strategic accounts. The ideal candidate is ambitious and seeks a challenging work environment, motivated by a fast-paced, always-on, start-up environment.
Responsibilities:
– Work closely with the Twitter sales teams by providing marketing solutions for strategic accounts that help grow the business that align with advertiser and company goals.
– Serve as a client-facing partner to the sales leads, attending (and often leading) client meetings, education sessions, and marketing summits.
– Participate in forecasting and planning with sales counterparts to identify opportunities for proactive selling.
– Work with select content partners to develop and package innovative marketing programs that drive revenue and provide strong value for users, advertisers, and Twitter.
– Lead workshops and brainstorming sessions; help crystallize ideas into actionable solutions for advertisers.
– Help to develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer s objectives.
– Provide media recommendations to support large-scale programs and initiatives.
– Oversee the execution of large and custom programs and assist the Brand Program Manager in ensuring deadlines are met and obstacles are removed.
– Supporting a roster of between 15 20 clients that may change on a quarterly basis. Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients business, where possible, know their business and their customers better than them.
Qualifications:
– Minimum 8+ years experience in digital media and marketing at an advertising agency, or media agency.
– Demonstrated experience in designing and implementing creative digital media and sponsorship programs at scale that drive brand awareness and high user engagement (ideally in MENA).
– Experience leading and managing clients; managing small teams of people is a plus.
– Cross-functional experience at consumer internet companies, working across a variety of teams including product, engineering, communications, business development, media, finance, and sales.
– Strong customer service attitude including interpersonal skills.
– An understanding of Twitter’s promoted products and overall advertising model.
– Proficient computer skills (Keynote, PowerPoint, Word, Excel).
– Must have full fluency and literacy in both Arabic and English.
– BA/BS degree or other relevant experience.
Please email resume to nabilkhatib{AT}twitter{DOT}com
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