Develop a Blogging Strategy for Your Non-Profit Organization, Part one : Mission Statement

Last week we started our intensive workshops and our first was “Beginning Blogging” on Wednesday, 20th of August. Our first session is “Writing a Blogging Strategy” to help the attendants prepare a simple strategy and action plan for their organization or their own blog.

I thought to practice the exercise myself and develop a strategy for our blog. Nothing complicated, just answering few simple questions. The first question is: Why are we blogging?

Answering this question will help us define a mission statement for our blog.

The Mission Statement:

This is the starting point of the strategy, and it should be clear, concise ,and representative of the overall purpose.

For example Google’s mission statement is: “To organize the world’s information and make it universally accessible and useful.”

In an article on Philanthropy.com, Kelly Kleiman suggests that your mission statement take the following form: “We do [activity] so that [result will occur].”

One of the examples she gives is: “We conduct educational campaigns so the public will demand legislation outlawing smoking,”

Antonette Artiz’s mission statement for the nonprofitconnectors.net blog is: “connecting the pieces to make your nonprofit vision a reality”.

Our blog’s mission statement is: “To help nonprofit organizations use social media strategically for positive social change”

What is your blog’s mission statement?

Darren Rowse of problogger.net says: “To identify these missions is very helpful because knowing why we blog then helps us to work out how we should blog to best reach our mission.” He continues by saying that this is not a question about measurable goals, rather get at your motivations and big-picture hopes for your blogging.

Try to take a few minutes today to answer this question:

What is your mission? Why do you blog? Or if you don’t blog yet, why would you want to start one?

Feel free to post your blog’s mission statement or any questions or thoughts in the comments below. And if you want some guided help in planning, creating, and managing a blog for your organization, attend one of our upcoming beginning blogging workshops.

SMEX

SMEX is a registered Lebanese NGO that works to advance self-regulating information societies in the Middle East and North Africa.

  1. See, bloggers have increasingly becoming serious. It is like the open source community. for “strategy”.

    Cause the more you Share, the more you learn and i have learnt amazing stuff through bloggin. It is like documenting your thoughts which would be lost otherwise in the chaos you are creating in a world already filled with chaos.

    Masood Nasser
    Product and user Epxerience Director
    http://www.shakechilly.com

  2. ம கம ட அவர கள ன ப ன ன ட டத த மஉற த த வத ல ம ப ரச ச ன , ப ள க கர க க என ன ஆய ற ற என ற ப ர யவ ல ல . அத ய ம இங க கட அண ட ப ஸ ட ச ய க ற ன .ம கம ட to me show details 7:19 AM (22 mienuts ago) – Hide quoted text -ம கம ட has left a new comment on your post “பத வர க ழ மம – க ழந த க க பல ம ள க க ம ப ரச ச…”: Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are என ற ஒர quote உண ட …தம ழகத த ல மனநல மர த த வர என ற ல ப யர ச ல லக க ட யவர ய இர ந த/ப பவர வல ப பத வ எழ த வந தப ன த ர ய ம அவரத இன ன ர ம கம ஏம ற றம /அத ர ச ச யள ப பத ய உள ளத … ர ப ய ட ஷன பற ற அவர கவல ப பட தவர ய இர க கல ம … ஆன ல அவரத எண ணங கள எழ த த க கள ய ம ற , பத யப பட ம வ ர த த கள ன எண ண க க க டக க ட அந த அளவ அவரத க ரக டர வ ள ப பட ட ஜ த ய ப ம ப கள இன ன ம எந த எந த எத ர ப ர க க த ப ற ற க கள ல எல ல ம ப ர க க வ ண ட ம என ற ஆய சம ம ல ங க க றத ….**உம .. ஹ ய ர ம ற க ட ண ட ஸ ப க ஸ ம ன என ற உங கள க க க ள வ எழ வத ப லவ ர த ரன க க ந ங கள மன வ என ற க ரணத த ல ஸ ப க ஸ வ மன வ ல ப ர க க ற ர கள அத அவச யம என ற பலர க க ம க ள வ எழ க றத . ஒர ச த ரண பத வர கத த ன உங கள கர த த பத க ற ர கள என ற ஜ க அட க க த ர கள .ப ர ப பன வ ற ப ப த வ யற றத என ற ப ர ப பனரல ல த ர ச ன ன ல மட ட ம ஏற ற க க ள வ ர கள ? அதற க ம தல ல ச ல பவன ப ர ப ப ன இல ல ய என ற ஆர ய ச ச ய ல ர ந த வ ட படவ ண ட ம ? அத உங கள க க ச த த யம ? அரண டவன ம ரண ட த ன “ப ர ப ப ன “? என பத ஒர பக கம இர க கட ட ம … இத எச சர க க / let me see your courage/conviction/commonsense. i warn you again என பதற க ல ல ம என ன அர த தம என ற ஒர ச த வல பத வர ப ர வ ய ல அல ல மல அவர மன வ ஆகவ அவர மற றவர வ ட நன ற க ப ர ய ம என ற அளவ ல ந ங கத ன அர ஞ ச ற ப ர ள வ ளக க ங கள ன …Publish this comment.Reject this comment.Moderate comments for this blog.Posted by ம கம ட to Dondus dos and donts at March 31, 2010 7:19 AMReply Forward அன ப டன ,ட ண ட ர கவன

Leave a Comment

Your email address will not be published. Required fields are marked *