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Mohamad Najem gives a Facebook strategy workshop, summer 2012.

At long last, today marks the day that we release the English edition of our new guide Creating Facebook Pages with Impact. The guide is similar in structure to the Arabic booklet of the same name, which we published in March, but has been thoroughly updated to reflect Facebook’s new features, new numbers, and new Page examples.
As with all SMEX materials, the guide is licensed under Creative Commons for reuse with attribution. You can download it from Scribd, Slideshare, or Issuu (embedded below). Also, if you’re looking for the original Arabic version, it’s here.